{"id":2270,"date":"2025-02-22T03:24:09","date_gmt":"2025-02-22T03:24:09","guid":{"rendered":"https:\/\/info-eforie.ro\/index.php\/2025\/02\/22\/ce-tendinte-de-culoare-sunt-la-moda-in-acest-an-pe-piata-auto\/"},"modified":"2025-02-22T03:24:09","modified_gmt":"2025-02-22T03:24:09","slug":"ce-tendinte-de-culoare-sunt-la-moda-in-acest-an-pe-piata-auto","status":"publish","type":"post","link":"https:\/\/info-eforie.ro\/index.php\/2025\/02\/22\/ce-tendinte-de-culoare-sunt-la-moda-in-acest-an-pe-piata-auto\/","title":{"rendered":"Ce tendin\u021be de culoare sunt la mod\u0103 \u00een acest an pe pia\u021ba auto"},"content":{"rendered":"<div>\n<p>\u00cen 2024, peisajul global al culorilor auto a \u00eenregistrat transform\u0103ri semnificative, pe m\u0103sur\u0103 ce consumatorii \u00ee\u0219i modific\u0103 preferin\u021bele, renun\u021b\u00e2nd treptat la nuan\u021bele tradi\u021bionale de alb \u0219i argintiu.<\/p>\n<div><picture loading=\"eager\" width=\"1400\" height=\"750\" alt=\"Mai multe ma\u0219ini parcate\"><source type=\"image\/webp\"  media=\"(min-width: 1400px)\"><source type=\"image\/webp\"  media=\"(min-width: 1000px)\"><source type=\"image\/webp\"  media=\"(min-width: 700px)\"><source type=\"image\/jpeg\"  media=\"(min-width: 1400px)\"><source type=\"image\/jpeg\"  media=\"(min-width: 1000px)\"><source type=\"image\/jpeg\"  media=\"(min-width: 700px)\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/cdn.adh.reperio.news\/image-e\/eb4428ed-b987-41e6-82fc-f0ba16cd26e7\/index.jpeg?p=a%3D1%26co%3D1.05%26w%3D700%26h%3D750%26r%3Dcontain%26f%3Dwebp\" alt=\"Mai multe ma\u0219ini parcate\" width=\"1400\" height=\"750\" loading=\"eager\"><\/picture>\n<p>Oamenii \u00eencep s\u0103 renun\u021be la alb \u0219i argintiu c\u00e2nd este vorba de culoarea ma\u0219inii. Foto istock<\/p>\n<\/div>\n<p>Potrivit celui mai recent <a href=\"https:\/\/adevarul.ro\/stil-de-viata\/auto\/ce-masini-fac-cele-mai-putine-accidente-in-functie-2406701.html\" target=\"_blank\">Color Report<\/a> pentru Coatings OEM din sectorul auto, elaborat de BASF Coatings, aceast\u0103 tendin\u021b\u0103 favorizeaz\u0103 adoptarea unor culori vibrante, a unor tonuri neutre calde \u0219i a unei palete cromatice mai diversificate, \u00een \u00eentreaga industrie.<\/p>\n<p>Raportul realizat de BASF Coatings ofer\u0103 o analiz\u0103 detaliat\u0103 a tendin\u021belor de culoare din industria auto, pun\u00e2nd \u00een eviden\u021b\u0103 preferin\u021bele at\u00e2t la nivel global, c\u00e2t \u0219i regional. Distribu\u021bia culorilor prezentat\u0103 \u00een raport a fost calculat\u0103 de BASF Coatings pe baza informa\u021biilor actuale privind produc\u021bia auto mondial\u0103 \u0219i aplicarea vopselei pe autoturismele destinate pasagerilor.<\/p>\n<p>\u00cen mod specific, de\u0219i albul r\u0103m\u00e2ne op\u021biunea preferat\u0103 a consumatorilor, nuan\u021bele calde, cum ar fi galbenul \u0219i bejul, c\u00e2\u0219tig\u0103 tot mai mult teren, iar popularitatea nuan\u021belor de verde se consolideaz\u0103 \u00een toate regiunile. Nuan\u021bele acromatice, precum negrul \u0219i griul, \u00ee\u0219i extind prezen\u021ba pe pia\u021b\u0103.<\/p>\n<h2>Europa, Orientul Mijlociu \u0219i Africa: Bejul \u00ee\u0219i consolideaz\u0103 pozi\u021bia<\/h2>\n<p>\u00cen regiunea EMEA (Europa, Orientul Mijlociu \u0219i Africa), nuan\u021bele acromatice au \u00eenregistrat o cre\u0219tere continu\u0103, trec\u00e2nd de la 72% \u00een 2021, la aproape 80% \u00een 2024, ceea ce subliniaz\u0103 atractivitatea tot mai mare a tonurilor neutre. \u00cen r\u00e2ndul acestora, albul r\u0103m\u00e2ne preferatul consumatorilor, urmat \u00eendeaproape de gri, \u00een timp ce bejul aproape \u00ee\u0219i dubleaz\u0103 cota de pia\u021b\u0103.<\/p>\n<p>\u201e<i>Nuan\u021bele de bej \u0219i cele neutre transmit un sentiment de calm \u0219i sofisticare, reflect\u00e2nd dorin\u021ba de stabilitate \u00eentr-o lume \u00een continu\u0103 mi\u0219care<\/i>\u201d, a declarat Mark Gutjahr, global head of Automotive Color Design la BASF. \u201e<i>Aceste culori le permit consumatorilor s\u0103 \u00ee\u0219i exprime individualitatea, asigur\u00e2nd, \u00een acela\u0219i timp, o elegan\u021b\u0103 atemporal\u0103 \u00een designul auto.<\/i>\u201d<\/p>\n<h2>America: Griul se dovede\u0219te a fi una dintre cele mai versatile \u0219i atr\u0103g\u0103toare culori<\/h2>\n<p>Datorit\u0103 gamei sale extinse de tonuri \u2013 de la nuan\u021bele metalice reci, p\u00e2n\u0103 la cele p\u0103m\u00e2ntii calde \u2013 griul ofer\u0103 profunzime \u0219i rafinament, demonstr\u00e2nd o vitalitate nea\u0219teptat\u0103. Distribu\u021bia culorilor din acest an eviden\u021biaz\u0103 o tendin\u021b\u0103 semnificativ\u0103 \u00een favoarea tonurilor de gri, acestea reprezent\u00e2nd acum aproape 20% din cota total\u0103 de pia\u021b\u0103. \u00cen acela\u0219i timp, negrul a \u00eenregistrat o sc\u0103dere de 2 puncte procentuale fa\u021b\u0103 de 2023, iar albul a suferit o sc\u0103dere \u0219i mai accentuat\u0103, de 5 puncte procentuale.<\/p>\n<p><i>\u201eGriul redefine\u0219te stilul auto, c\u00e2\u0219tig\u00e2nd popularitate datorit\u0103 versatilit\u0103\u021bii sale, pe m\u0103sur\u0103 ce preferin\u021bele se \u00eendep\u0103rteaz\u0103 de op\u021biunile tradi\u021bionale de alb \u0219i negru\u201d<\/i>, a declarat Victoria Fislage, Senior Design Manager la BASF Coatings.<\/p>\n<h2>Asia Pacific: Dominan\u021ba negrului \u0219i ascensiunea galbenului<\/h2>\n<p>Culorile acromatice r\u0103m\u00e2n alegerea principal\u0103 pentru 83% dintre consumatori, negrul \u00eenregistr\u00e2nd o cre\u0219tere de 2 puncte procentuale \u0219i consolid\u00e2ndu-\u0219i, astfel, asocierea cu elegan\u021ba. \u00cen contrast, albul a \u00eenregistrat o sc\u0103dere de peste 2 puncte.<\/p>\n<p>Pe de alt\u0103 parte, culorile cromatice, \u00een special nuan\u021bele de galben, sunt \u00een plin\u0103 ascensiune. Tonurile mai bl\u00e2nde, precum galbenul pastel \u0219i cel p\u0103m\u00e2ntiu, conduc trendul actual \u0219i rezoneaz\u0103 cu temele armoniei dintre AI \u0219i om \u0219i ale sustenabilit\u0103\u021bii \u2013 aspecte esen\u021biale \u00een designul vehiculelor electrice \u2013 reflect\u00e2nd o schimbare c\u0103tre palete cromatice tot mai armonioase \u0219i optimiste.<\/p>\n<p>\u201e<i>Galbenul p\u0103m\u00e2ntiu \u0219i cel pastel surprind <\/i><a href=\"https:\/\/adevarul.ro\/stil-de-viata\/auto\/ce-culoare-vinde-mai-repede-o-masina-studiu-2226420.html\" target=\"_blank\">valorile actuale<\/a><i> \u2013 func\u021bionalitate, sustenabilitate \u0219i coexisten\u021b\u0103 cu natura<\/i>\u201d a declarat Chiharu Matsuhara, Head of Automotive Color Design pentru Asia Pacific.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/adevarul.ro\/stil-de-viata\/auto\/ce-tendinte-de-culoare-sunt-la-moda-in-acest-an-pe-2423677.html\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen 2024, peisajul global al culorilor auto a \u00eenregistrat transform\u0103ri semnificative, pe m\u0103sur\u0103 ce consumatorii \u00ee\u0219i modific\u0103 preferin\u021bele, renun\u021b\u00e2nd treptat la nuan\u021bele tradi\u021bionale de alb [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popular"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/posts\/2270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/comments?post=2270"}],"version-history":[{"count":0,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/posts\/2270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/media\/2271"}],"wp:attachment":[{"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/media?parent=2270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/categories?post=2270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/tags?post=2270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}