{"id":16065,"date":"2026-08-14T17:03:26","date_gmt":"2026-08-14T17:03:26","guid":{"rendered":"https:\/\/info-eforie.ro\/index.php\/2026\/08\/14\/lyo-in-romania-noua-experienta-cu-nicotina-si-arome-fara-tutun-pentru-ploom\/"},"modified":"2026-08-14T17:03:26","modified_gmt":"2026-08-14T17:03:26","slug":"lyo-in-romania-noua-experienta-cu-nicotina-si-arome-fara-tutun-pentru-ploom","status":"publish","type":"post","link":"https:\/\/info-eforie.ro\/index.php\/2026\/08\/14\/lyo-in-romania-noua-experienta-cu-nicotina-si-arome-fara-tutun-pentru-ploom\/","title":{"rendered":"LYO \u00een Rom\u00e2nia: noua experien\u021b\u0103 cu nicotin\u0103 \u0219i arome, f\u0103r\u0103 tutun, pentru Ploom"},"content":{"rendered":"
\n

JTI extinde
\nportofoliul Ploom<\/a> \u00een Rom\u00e2nia cu o noutate care marcheaz\u0103 intrarea brandului
\n\u00eentr-o subcategorie nou\u0103: gama LYO, rezervele cu arome \u0219i nicotin\u0103, f\u0103r\u0103 tutun.<\/p>\n

\"1200x800<\/picture> <\/div>\n

Gama LYO este
\ndisponibil\u0103 \u00een Rom\u00e2nia \u00een dou\u0103 variante ini\u021biale: Arctic Mint \u0219i Wild Berry.
\nFiecare rezerv\u0103 LYO<\/a> include o capsul\u0103 cu arom\u0103
\nactivabil\u0103, un element care permite consumatorului adult s\u0103 intensifice
\nexperien\u021ba senzorial\u0103 la momentul ales.<\/p>\n

Pentru consumatorul
\nadult, LYO func\u021bioneaz\u0103 similar cu o rezerv\u0103 cu tutun pentru \u00eenc\u0103lzit: se
\nintroduce \u00een dispozitiv, se \u00eenc\u0103lze\u0219te, apoi se utilizeaz\u0103 \u00eentr-o experien\u021b\u0103
\nsenzorial\u0103 constant\u0103 pe tot parcursul sesiunii. <\/p>\n

Diferen\u021ba fa\u021b\u0103 de rezervele clasice
\ncu tutun \u00eenc\u0103lzit este profilul aromatic. \u00cen locul gustului caracteristic al
\ntutunului, LYO, prin cele dou\u0103 variante<\/a>, este conceput pentru a oferi un plus
\nde arom\u0103: Arctic Mint \u0219i Wild Berry au la baz\u0103 mentol \u0219i tehnologie cu o capsul\u0103
\nactivabil\u0103, pentru intensitate sporit\u0103, oferind extra prospe\u021bime \u00een cazul
\nArctic Mint \u0219i un gust de fructe de p\u0103dure pentru Wild Berry. Experien\u021ba este
\ncompletat\u0103 de notele dulci integrate \u00een h\u00e2rtia care \u00eenvele\u0219te filtrul, pentru
\nun plus de savoare. Aceasta intensific\u0103 suplimentar aroma, transform\u00e2nd
\nmomentul de consum. Este o experien\u021b\u0103 conceput\u0103 pentru consumatorul adult de
\nproduse cu nicotin\u0103 care, dincolo de produs, caut\u0103 o experien\u021b\u0103 care pune aroma
\npe primul loc.<\/p>\n

LYO \u0219i Sobranie
\nSticks coexist\u0103 \u00een ecosistemul Ploom. Pentru consumatorul adult de produse cu
\nnicotin\u0103, asta \u00eenseamn\u0103 c\u0103 poate s\u0103 \u00ee\u0219i personalizeze experien\u021ba:
\nautenticitatea tutunului \u00eenc\u0103lzit prin Sobranie Sticks pentru anumite momente,
\nexperien\u021ba centrat\u0103 pe arom\u0103 prin LYO pentru altele. <\/p>\n

Lansarea LYO \u00een
\nRom\u00e2nia face parte dintr-un plan global de extindere simultan\u0103 a brandului
\nPloom pe mai multe pie\u021be. Aceast\u0103 decizie reflect\u0103 maturitatea ecosistemului
\nPloom local, dup\u0103 lans\u0103rile dispozitivelor Ploom X Advanced (2023) \u0219i Ploom
\nAURA (toamna 2025). Rom\u00e2nia este una dintre pie\u021bele strategice ale JTI.<\/p>\n

LYO este
\ndisponibil online pe website-ul Ploom Rom\u00e2nia, \u00een insulele Ploom din
\nprincipalele centre comerciale \u0219i \u00een magazinele partenere selec\u021bionate la nivel
\nna\u021bional.<\/p>\n

Articol sus\u021binut
\nde JTI Rom\u00e2nia.<\/p>\n

PRODUSUL NU ESTE LIPSIT DE RISCURI \u0218I CAUZEAZ\u0102 DEPENDEN\u021a\u0102. 18+ DESTINAT
\nADUL\u021aILOR CONSUMATORI EXISTEN\u021aI DE PRODUSE CU NICOTIN\u0102.<\/p>\n<\/p><\/div>\n

Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

JTI extinde portofoliul Ploom \u00een Rom\u00e2nia cu o noutate care marcheaz\u0103 intrarea brandului \u00eentr-o subcategorie nou\u0103: gama LYO, rezervele cu arome \u0219i nicotin\u0103, f\u0103r\u0103 tutun. […]<\/p>\n","protected":false},"author":1,"featured_media":16066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-16065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-popular"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/posts\/16065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/comments?post=16065"}],"version-history":[{"count":0,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/posts\/16065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/media\/16066"}],"wp:attachment":[{"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/media?parent=16065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/categories?post=16065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/info-eforie.ro\/index.php\/wp-json\/wp\/v2\/tags?post=16065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}